The project goal was to make it easy for a painting contractor to connect with a Benjamin Moore Representative. Viewing the flow with the contractor persona in mind we raised the form CTA to the top of the landing page, redesigned the form to include more highlights of what a contractor rep can do for a painting contractor and designed an email to confirm that the form has been successfully submitted and a rep would reach out as soon as possible. Previously the flow sent an email that directed the contractor back in a loop to the form.

Developed new flow for new Color Families section for the Benjamin Moore consumer website. Also, recommended changing vernacular in navigation to make more relatable to site users and to differentiate site sections. SEO search data was used to help support the recommendation. “Color Collections” changed to “Color Palettes”. “Understanding Color” was updated to “Color Insights”.

https://www.benjaminmoore.com/en-us/color-overview/color-palettes

I was responsible for the redesign of the Playmada Games responsive company website. I also designed the logo for Collisions™ the company's flagship chemistry game.

UX/ UI, Visual Design, Art Direction

For this project I was tasked with redesigning the front end of Sony’s Professional site with a very limited budget. The tabbed section of the old site would often display “images not available” because some of the professional products did not have product shots. 

The middle tabbed section was getting lower traffic and needed better utilization. The main complaint from product managers was that they wanted their sections more visible. 

I wire-framed several examples of UI that focused on banner space and areas to highlight product sections. A large rotating banner carousel was chosen along with a static bottom carousel that featured main “product sections”. I handled the UX/ UI and visual design for the project. Also, I coordinated with the developers to ensure correct visual alignment.

Designs and concepts visual treatments and page layouts with sitecore cms for articles (B to B) (B to C) across the Benjamin Moore.com website.

https://www.benjaminmoore.com/en-us/contractors/gennex-color-technology

https://www.benjaminmoore.com/en-us/color-overview/color-palettes/color-families/white-paint-colors

https://www.benjaminmoore.com/en-us/notable-dry-erase-paint

Designed the Favorites section of the Benjamin Moore website in partnership with the internal IT department.

https://www.benjaminmoore.com/en-us/favorites

While working at Quidsi I conceptualized, designed and executed landing pages, emails, banners, UI and social media assets over ten different sites utilizing ten different style guides. Also, I developed color palettes and branding for Cyber Week and Holiday eCommerce campaigns.

For the new Sony LMD diagnostic display series, I designed this microsite.  Custom UI solutions were created to help the product manger display the different features unique to each monitor under the "Products" tab.

For this Sony Card promotional campaign I designed a promobox, landing page and eblast.

Assorted emails and banners that were designed for Sony Professional.

While at Skyworks I designed the look and feel for many Advergames and also internal projects.